AlphaChooser's Mission Statement

Our mission is to simplify the buying process of the most popular consumer products in a variety of categories:

  • AlphaChooser achieves it by listing products -- from toasters to snow blowers -- by popular categories as specific as the "Fastest toasters" or the latest "Track-drive snow blowers."

  • AlphaChooser takes the side of consumers, especially those with a tight budget who can't afford to make a bad choice when shopping for important appliances, tablet computers or headsets.

  • AlphaChooser takes pride in its unique AlphaMetrics, such as the "watts per slice" rating offered for most listed toasters, which helps understand just how much power will be assigned to toasting each loaf of bread.

  • To learn more about how we rank items shown on our top 10 and top 5 lists, it's important to read our how we rank FAQ.

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